Safety as a business value

As well as being a legal and social obligation in business organisations, occupational risk prevent provides qualitative and quantitative advantages and is an undeniable part of the success achieved. Concepts such as the brand value and prestige, corporate social responsibility, productivity, investor confidence, motivation and employee commitment are intrinsically linked to excellence. Safety as a business value must be a pivoting concept and value that combines the best production practices and helps show the social responsibility of a company, protects and improves image, reputation and brand value, and maximises productivity by reducing costs. 

Safety as a business value includes incentives, covers risks, has financial and social repercussions on the balance sheet and acts as consolidation leverage in the market niche, motivating other organisations to implement a commitment and strategy on the subject. The market economy and a society that is increasingly sensitised to the preventive culture have led many companies to consider risk prevention as a core and binding element for brand prestige and investor confidence, establishing positive commitments for all parties, generating important synergies in productivity and effectiveness. 

All corporate social responsibility should include and promote values of preventive excellence, considering them not only as the set of rules that must be followed but also a force generating changes in attitude on all levels, and should not be an obstacle but a condition, an asset for the success of the business project. Risk prevention is the essential value for achieving this social responsibility as a guarantee of respect for the basic rights of workers, paving the way for business excellence, ensuring competitiveness and efficiency and obtaining the result sought by social and prevention-responsible organisations. 

Prevention as a priority

Safety as a business value is more easily understood if we consider the employees, their professional development and their healthy working conditions as one of the essential aims of the company and of its strategic goals. Prevention is a cost to the company, especially during the initial stages, but its efficient implementation must generate benefits in the widest sense and in improving competitiveness. Current market and society demands should encourage the special contribution of prevention to the social responsibility of companies and their future. 

The reputation of a company, linked to the brand value and generated by good governance, is the most valuable intangible asset of an organisation. It is proven that excellent companies go beyond compliance with minimum levels of regulations and optimise their efforts to generate value in all their activities. Occupational risk prevention is a priority due to its significance on the business activity and its repercussions on internal and external players. Assuming behaviour, not only that regulated by law but also that of a moral type, must be prioritised and assumed as strictly as possible to reach the milestone of excellence as an organisation. It can be said unwaveringly that there is a direct relationship between the occupational risk prevention undertaken in an organisation and the level of business excellence reasoned. 

Work safety as main value

Safety as a business value should be a principle that guides behaviour, exceeding the limits of the organisation with good practices, and positive and proactive attitudes. It cannot remain merely an obligation or a priority, it must be a value that guides the conduct of people towards better practices as vectors of change in our communities in search of excellence. 

Sensitisation, commitment, motivation, investment, production and profitability are the parts of an inseparable whole. Excellence in prevention is fundamental and undeniable and must guide all actions and commitments, making innovation a key and differentiating elements that guarantees competitiveness. Occupational risk prevention and caring for working conditions must form a substantial part of the general system of business management and be fully integrated into it, finding its own level of excellence and contributing towards the sustainability of the organisation in the best way possible. The message must be clear and concise. Safety as a business value is good business.

Author: José Melguizo, Viesgo Renovables